The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Digital & Online
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Digital & Online / Websites & Mobile
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Digital & Online
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Digital & Online / Websites & Mobile
Plug-Inn
Agency: Publicis Conseil / Paris
Client: Renault Category: Digital & Online / Websites & Mobile
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Digital & Online / Websites & Mobile
Extinction Days
Agency: &Co. / NoA / Copenhagen + NoA Ignite / Copenhagen + Bold Scandinavia NoA / Copenhagen
Client: WWF Denmark Category: Digital & Online / Websites & Mobile
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Digital & Online / Websites & Mobile
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Digital & Online / Websites & Mobile
Long COVID Mode
Agency: SAINT ELMO'S GERMANY / Munich + SERVICEPLAN GERMANY / Munich
Client: Long COVID Europe Category: Digital & Online / Gaming
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble Category: Digital & Online / Banners & Pop-ups
Award:
2024 Public Relations Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Digital & Online
Annual ID:
OS24_PR002G
Award:
2024 Direct Marketing Gold Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM003G
Award:
2024 Public Relations Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Digital & Online
Annual ID:
OS24_PR012S
Award:
2024 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM034B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM035B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
Mission: Whopper
Category:
Digital & Online / Gaming
Annual ID:
OS24_DM036B
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM066M
Award:
2024 Direct Marketing Merit Award
Agency:
&Co. / NoA / Copenhagen + NoA Ignite / Copenhagen + Bold Scandinavia NoA / Copenhagen
Client:
WWF Denmark
Title:
Extinction Days
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM067M
Award:
2024 Direct Marketing Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM068M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM069M
Award:
2024 Direct Marketing Merit Award
Agency:
SAINT ELMO'S GERMANY / Munich + SERVICEPLAN GERMANY / Munich
Client:
Long COVID Europe
Title:
Long COVID Mode
Category:
Digital & Online / Gaming
Annual ID:
OS24_DM071M